OnceMore® dress by Ida Klamborn up for auction.
See the unveiling of a unique dress created by fashion designer Ida Klamborn. The dress is the result of a collaboration between the designer, Södra with OnceMore®, Lindex and the Swedish Forest Industries Federation. The task: to embody circularity out of old, discarded Christmas trees.
The project, initiated by the Swedish Forest Industries Federation, started just before Christmas and an exciting concept created through cross-industry collaboration. The mission was to embody circularity, creating something entirely new and different. The result: A braided dress made of renewable wood fibre and textile waste with elements of the Christmas trees.
– We need to open our minds and embrace the creative work that both art and fashion stands for to take the next step towards a more sustainable society. Ida and this cross-industry collaboration inspire us to do just that,” says Åsa Degerman, Manager OnceMore®.
With the discarded Christmas trees as eye-catching details, Ida Klamborn has designed a unique braided dress using OnceMore-based® raw material from which Lindex then developed and produced the fabric. The one-off viscose fabric consists of revived end-of-life textiles mixed with renewable wood from responsibly-managed forests and is the result of the collaboration between OnceMore®, Södra and Lindex. For Ida Klamborn, the dress visualizes all the small elements from which it is actually created with everything intertwining and becoming something new again: –
– When we design and create garments, we must add the circular aspect from the very beginning. Slowly the fashion industry is moving in the right direction, but there is so much to explore. Collaborations with other industries, such as the Forest Industry, are particularly exciting. How can we all do something that leads to change? My way of taking apart the spruce trees and then building them up into something new became a consistent working method. This assignment has raised many questions and I want to continue to develop those thoughts even after this project, comments Klamborn.
– It’s amazing to see how the same raw material can become different products – from our members’ forests and post-consumer textile waste to Lindex stores and now to a unique dress, adds Degerman.
Auction for Ukraine
The dress will be auctioned starting today to the highest bidder via Tradera. Bidding will be open until May 2. The proceeds will be donated to those in need in Ukraine and the reconstruction of the country through the organization ReStart Ukraine restartukraine.io.
Artist Peter Lindberg was also commissioned. His work depicts how we are all interconnected and connected to Ukraine.
The project shows how together we can drive the transition towards a circular society where the vision is that nothing should go to waste, no matter what product we manufacture,” says Viveka Beckeman, CEO of the Swedish Forest Industries Federation.
About Ida Klamborn
Ida Klamborn took the fashion world by storm in 2014. With a focus on interesting design, quality, good conditions for factory workers and reasonable production quantities, Ida creates garments that mean more than a garment to the wearer – and to others. Personal and political fashion are her trademark.
About Peter Lindberg
Peter Lindberg was born in Uppsala, but now works in Visby. For over twenty years he has been creating art under the name plindberg. He wants to broaden the art world. At Peter's studio, you can for example lease a painting. A gender equality decision according to himself.
About the Swedish Forest Industries Federation
The Swedish Forest Industries Federation works to create good conditions for entrepreneurs and those who process wood into climate-smart materials and products.
Lindex is one of Europe's leading fashion company, with approximately 440 stores in 19 markets and sales online worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion and the assortment includes several different concepts within women's wear, kids' wear, lingerie and cosmetics. Lindex is growing, both in own channels, franchise and together with global fashion platforms. Lindex's higher purpose is to empower and inspire women everywhere, and Lindex's sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights. Lindex is a fully owned subsidiary of STOCKMANN plc.
More information is available at www.lindex.com
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