When you look back four years from now – what are your thoughts about the expectations we had then and where we are today?
It has been a wild ride, I could never have guessed that we would have come so far in just four years. In a project as this, where nothing is business as usual I’m constantly surprised about what is hard and what is easy. Some of the topics I thought would be the most challenging solved very easily and the opposite. Most of all I’m so happy about working with all the dedicated people in the OnceMore® Team, Anna Palme, Specialist Cellulose Technology.
When we did the first trials, run the first mill trial and prepared the first public communication I couldn’t imagine the turnout. A few years later we are a great team that have invested and are producing commercial volumes, you find OnceMore branded garments in stores and Södra and OnceMore is now a part of the fashion industry, Johannes Bogren Vice President Södra Cell Bioproducts.
It has been an exciting time both for the company, the project and for me personally. When we launched OnceMore as an Ingredient Brand, the ambition was to be able to walk into a store and look at the hangtag and find garments that is produced from our pulp. We reached that in june 2022 with JACK&JONES and it was a milestone for all of us. We are on a journey and I am sure that we have a very exciting time ahead of us too, Angeline Elfström, Business Development Manager.
I started working with OnceMore almost six months after the launch in 2019. Back then we dreamed about that day when we could walk in a store and buy a garment with a OnceMore tag. Today we have over a million garments with a OnceMore tag. For me that’s big! I’m so proud to be part of this, both building a new brand from the ground and for being a part of something that I truly believe will make a change, Ida Fager Stark Communication Manager.
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