First time OnceMore labelled garment hits the store – BESTSELLER takes the fashion lead

BESTSELLER has launched the first clothing range to brand with OnceMore by Södra. OnceMore® is based on the world’s first process for industrial-scale recycling of post-consumer textile waste of blended fibres which is combined with wood from Södra’s members responsibly managed forests.

The range comprises men’s summer shirts under the JACK & JONES brand and is available for online purchase in 19 markets. Founded in Denmark in 1990, JACK & JONES has grown to be the biggest brand within the BESTSELLER group, selling its collections in more than eight hundred stores, online and through thousands of wholesale partners internationally.

Södra CEO: Big milestone
“This is a big milestone for Södra. We have seen OnceMore® grow from an idea to a pioneering process for textile circularity,” said Södra CEO and President Lotta Lyrå. “With 20 percent post-consumer waste content and wood from our responsibly managed forests in OnceMore®, we can bring circularity to the textile industry. We are proud that BESTSELLER has endorsed our work with this first ever OnceMore® garment, and it is very encouraging for us as a company, as we push for an ever-more sustainable future.”

“We are delighted that BESTSELLER have shown their commitment to sustainability and circularity by joining us on this journey,” said Södra Business Development Manager Angeline Elfström. “Thanks to the cooperation with our viscose-producer customer and BESTSELLER, there is now a 100 percent OnceMore® by Södra garment on the market, proving that circularity, desirable fashion and great quality are natural partners.”

“Exciting innovation with great potential”
Södra sources its post-consumer waste for OnceMore® for example from hotels and restaurants, but also from old garments enabling closing the loop for textile and fashion industry and contributing to a more circular society.

“At BESTSELLER we see OnceMore® as a new and exciting innovation with great potential,” said Camilla Skjønning Jørgensen, BESTSELLER’s Sustainable Materials & Innovation Manager. “As the technology scales up, it could have a very positive impact. We hope and expect that this initial OnceMore®-based JACK & JONES collection is the start of a significant collaboration for circularity in fashion.”

For further information, please contact:
Angeline Elfström, Business Development Manager, OnceMore®
Phone: +4672-583 48 87
Email: angeline.elfstrom@sodra.com