BESTSELLER was the first clothing range to brand with OnceMore®.

The range comprises men’s summer shirts under the JACK & JONES brand and is available for online purchase in 19 markets. Founded in Denmark in 1990, JACK & JONES has grown to be the biggest brand within the BESTSELLER group, selling its collections in more than eight hundred stores, online and through thousands of wholesale partners internationally.

“Last year, JACK & JONES had the pleasure of being the first brand ever to launch a OnceMore® labelled garment with Södra. In view of the great success, we’re happy to now launch a second shirt while simultaneously working on several additional product launches in other categories such as knit. With OnceMore®, we’re not only creating innovative products made with certified man-made cellulosic fibres. We also drive forward the process of recycling end-of-use textiles and thereby increase the value of the resources.” says Elena Osenbrüg JACK & JONES Buing & Designs / Sustainability Responsible

Take a look at the shirt