LINDEX X ONCEMORE® - THE MIDSOMMAR COLLECTION

OnceMore®, the innovative brand that is leading the way in creating more sustainable and circular textile solutions, is launching a collection with global fashion company, Lindex. Founded just four years ago as part of the Swedish forest industry group Södra, and using ground-breaking, patented technology,

OnceMore® is able to combine recycled blended textile waste and wood, derived from sustainably managed forests – a world-first in terms of industrial scale recycling of post-consumer blended textile waste.

The ‘Midsommar Collection’, inspired by the flora and fauna associated with the Swedish celebration of summer, is available to purchase from the 15th May after debuting at a fashion show in Stockholm. Lindex x OnceMore Midsommar Collection

The ‘Midsommar Collection’ celebrates both brands’ Swedish heritage with a contemporary, feminine edge, making a bold and sustainable fashion statement. Filled with one-of-a-kind blossoming styles, the collection’s prints are inspired by the Swedish countryside, and further highlights the conscious approach by Lindex and OnceMore to create a better future and environment.

This will be OnceMore’s first capsule collection with Lindex, after previously collaborating with the fashion company to produce over one million garments. OnceMore’s innovative process brings nature and fashion together by combining wood and textile waste into a dissolving pulp, resulting in a material that can be used for fabrics and textile products. The wood comes from forests in southern Sweden from Södra’s family forest owners (more than 50,000) and managed to the highest standards providing a renewable and endlessly sustainable source of wood.

OnceMore and Lindex presented this collection with a fashion show in Stockholm on the 7th May and became available to purchase on the 15th May. The collection, which is composed of 15 pieces, includes dresses, tops, trousers, shorts, skirts and shirts, featuring unique floral prints and colourways, as well as headbands and earrings.

The collection showcases a number of floral patterns highlighting some of the beautiful plants native to Scandinavia including lilac blossom, pontanilla and heather. These motifs were originally hand painted, then scanned to be made into digital repeats. These patterns are used across a number of garments, including the Floral dress, Floral Skirt and Shorts, the Floral Bustier and Skirt and the Floral Caftan.

The collection also features a white dress with an asymmetrical sleeve featuring a flower motif; a halterneck dress in a bluebell pattern with cut-outs at the back; and an elegant dress and trouser set that can be worn together and as separate pieces. In addition to these pieces, there is also a crochet halter top and shorts, designed to wear under the caftan or on its own. There are also two headbands and a set of drop earrings, both decorated with flower motifs.

“This collection celebrates our Swedish heritage and the Swedish nature of both the design and materials - it’s a great showcase of the synergy between Lindex and OnceMore.” Tina Lemke, Marketing and Brand Experience Manager, OnceMore®

Hanna Klasson, assistant designer at Lindex, says of the collection: “I knew we wanted to create a midsummer collection and draw inspiration from our Swedish heritage and pair this with our contemporary and feminine edge to create a long-lasting fashion statement. Most important for the print expression was to use Scandinavian florals, and I really wanted to use some of our most common wildflowers in a variety of colors. I wanted to keep the flowers quite sweet and romantic, and then work with scale and composition to make the expression a bit bolder.”

The Midsommar Collection will be available to purchase through the link here from the 15th May.

 

NOTES TO EDITORS

OnceMore

OnceMore® will be exhibiting at Challenge the Fabric, Milan 14-15 May, Global Fashion Summit Copenhagen 22-23 May and at Future Fabric Expo London 25-26 June OnceMore® is a high quality dissolving pulp made of textile waste and wood from Södras responsibly managed Swedish forest. OnceMore® is a part of Södra, Sweden’s largest forest owners’ association which processes and refines wood from over 50,000 family owned forests into renewable products.

LINDEX

Lindex is one of Europe’s leading fashion companies, with approximately 440 stores in 18 markets and online sales worldwide through third-party partnerships. Lindex offers inspiring and affordable fashion, and the assortment includes several different concepts within womenswear, kidswear, lingerie and cosmetics. Lindex is growing through its own channels as well as global fashion platforms. Lindex’s higher purpose is to empower and inspire women everywhere, and Lindex’s sustainability promise is to make a difference for the future.