OnceMore collaborates with Danish design brand on new collection
OnceMore®, has announced a collaboration with yet another fashion brand, Object, to promote a circular and more sustainable future. Object, a cool, stylish Danish brand and part of the family owned fashion company Bestseller, is now sold through over 600 multi-brand stores all over Europe, as well as standalone stores in Norway and Finland and online. This is the third brand from Bestseller choosing to work with OnceMore.
Object’s newest collection for Spring 24 and includes pieces created from a viscose fabric based on OnceMore®. Founded just four years ago as part of the Swedish forest industry group Södra, and using ground-breaking, patented technology, OnceMore® is able to combine recycled blended textile waste and wood , derived from sustainably managed forests – a world-first in terms of industrial scale recycling of post-consumer blended textile waste. The wood part come from forests in southern Sweden from Södra’s family forest owners (more than 50.000) and managed to the highest standards providing a renewable and endlessly sustainable source of wood. This combination of recycled blended textile waste and wood cellulose can then be transformed into fibres, offering endless possibilities for viscose and modal textiles.
The three knitted tops that will go on sale on April 04 embody Object’s design aesthetic – simple, versatile and relaxed – and demonstrate a new chapter for the brand, now using innovative OnceMore® fibres within its fabric portfolio. Each piece will use 20% of recycled textiles combined with renewable wood cellulose, demonstrating OnceMore®’s mantra – Return, Revive, Reduce – as well reflecting the quality and attention to detail that is typical of Object’s fashion offer. The knitted tops come in two different styles and four different colours and will retail in Europe and online.
While the majority of our clothes go into landfill or are incinerated, OnceMore®’s innovative technology provides a pioneering alternative – a solution that enables a new circularity for fashion.
Angeline Elfstrom, Business Development Manager at OnceMore®, says:
- With OnceMore®, we’re transforming textile waste into valuable materials, marking a step towards more thoughtful resource use. Our work with Object highlights the potential of collaboration in moving towards more mindful approaches in the textile industry.
Charlotte Neergaard Madsen, who heads up Sustainability and Sourcing at Object, says
- Each item we design carries the legacy of our brand – to create what endures and to do so with care. Our partnership with OnceMore® enables us to take a significant leap towards the future we envision for fashion.
About
OnceMore
OnceMore® produces high quality dissolving pulp made of blended recycled textile waste and woodfrom sustainably managed Swedish forest. OnceMore® is a part of Södra, Sweden’s largest forest owners’ association which processes wood from the forest into renewable products.
Object
Object is a Danish design brand that crafts quality garments meant to be worn beyond the season trends. As part of the global Bestseller family. .Object stands for individuality and the joy of being part of the bigger picture – all while making a positive impact on the environment.
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