Getting closer to our customers in the East
Södra is delighted to have launched a web presence in China which will enhance its communication with Chinese customers and improve the services offered to this important market. In addition to www.sodra.com.cn, we have also launched our own WeChat and Youku channels which will allow Chinese customers to access a range of Södra´s services, news and other important information.
Linda Ottosson, Head of Marketing Communication, explains: “WeChat is a Chinese multi-purpose mobile application and is now one of the world's largest stand-alone mobile apps with over one billion monthly active users. It has been called China’s "App For Everything" and a "Super App" because of its wide range of functions and platforms – it’s a bit like Facebook and Twitter combined. Youku is China’s version of YouTube. For Södra this represents a new way of communicating in China as we have not used these platforms before. It’s another way of getting closer to our Chinese customers as we continue to build our presence there – we’ll be posting updates from Södra a few times a week.”
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