Great response for the #actofahero campaign

Our Act of Hero campaign has been live for one month now and we’re thrilled with the response so far. This tongue-in-cheek campaign uses humour to deliver a serious message – that consumers who use products made of sustainable fibres are actually heroes. The ads and videos seek to promote good behaviour rather than shaming bad and to share a positive approach, celebrating our customers and their customers’ customer. 

The images turn people who use paper in their everyday lives into heroes because they make sustainable choices. To enhance the heroism theme, the videos use superhero music and the ads feature super-hero typography. Common situations, from blowing your nose to baking cupcakes become eye-catching acts of heroism. 

The results have exceeded our expectations. We’ve gone further with this campaign than previous ones, using customers’ channels to reach further down the chain and major retailers to reach the end consumer. So far, video views are now up to around 200,000. Facebook and Instagram channels generated more than 13,000 views between 21 May and 1 June alone, and LinkedIn has attracted more than 33,000 views of the ads via major retailers and customers’ sites and close to 10,000 views of the videos. 

We’re not done yet so do help spread the word and become part of the campaign – visit www.sodra.com/hero to find out more and share on social media via #actofahero.