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Global Pulp Events Customer event P&G

Welcome to the Södra Experience!

Södra Cell Värö kvällsbild oktober 2019

Aerial shot of Södra Cell Värö in the evening from October 2019.
Place: Falkenberg, Varberg and Värö
Date: 2021-11-15 Time: 08:30

We are delighted to invite you to an exclusive two-day visit to our pulp mill in Värö on 15-16 November, to learn how we work with sustainability as well as to gain an inside view of the Swedish forest.

Forests are important for everyone, they always have been. But if we want to continue enjoying our forests and all that they offer us, long-term, sustainable forest management is more important than ever.

As a large forest industry group creating products and services for global markets, Södra takes its responsibility for the forest very seriously. We are a democratic association with 53,000 members, all of whom own a forest estate in southern Sweden. For generations, our sustainable solutions from wood and pulp have helped build our society. 

Värö is one of our three pulp mills. It sits on the Värö peninsula, some 60 kilometres south of Gothenburg. In many ways, Värö has always been a forerunner in terms of sustainability, including switching production to chlorine-free pulp and becoming fossil-free in day-to-day operations. Värö is also home to Södra Innovation, our R&D hub.

The future is made of trees. Join us to see how we are helping to grow it.

Time Program 15 November
08.30 Welcome and introduction to Södra – Magnus Björkman & Henrik Wettergren
09.15 Sustainable forest management – Kristian Bringestedt
10.00 Introduction to tree nursery incl coffee – Tord Barone
10.15 Tour of tree nursery – Tord Barone  
12.00 Lunch
12.45 Departure forest visit
13.15 Forest visit – Kristian Bringestedt
15.15 Departure to the port of Varberg
16.00 Tour of Hallands Hamnar – Christer  Larsson
19.00 Dinner at the hotel Varbergs Stadshotell
Time Program 16 November
07.45 Departure from hotel to Södra Cell Värö
08.15 Welcome to Södra Cell Värö – Marcus Åsgärde
09.15 P&G Presentation: Business & Technical Overview – P&G
10.00 Mill tour of Södra Cell Värö – Magnus Johansson
12.00 Lunch
12.45 Sustainability – Eva Thuresson
13.30 Presentation Innovation – Dan Oscarsson
14.00 Modern quality control - Johan Henriksson
14.30 Tour of Innovation laboratory – Mehdi Arjmand
15.00 Södra's Product Portfolio – Peter Carlsson
15.20 Closing remarks – Hågen Rismark
15.45 Departure to Landvetter airport




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