Consumers have so much choice and the competition for their attention is fierce. If our customers can’t take a ‘one-size-fits-all’ approach, then neither can we. That’s why we pride ourselves on a product portfolio which we believe offers the widest choice on the market.
The recent rebuild of Södra Cell Värö will enhance our range yet further. We will soon be able to offer even more choice, with ECF grades being introduced from the mill this year (we’ll still be offering TCF, of course). This should make it even easier for customers to introduce a new pulp into a current ECF mix. And don’t forget we have a team of experts on hand to help you find the ideal combination for the job – from dedicated R&D staff to experienced technical product managers, we’re on hand to make sure you find the perfect fit from Södra, whatever your requirements.
If we can’t offer you something off the shelf, we’re willing to help find a new solution together. As one of technical product managers, Ann Nilsson, put it recently: “Striving for the best quality we can is essential to retain a competitive edge. When we have an incentive from a customer to go the extra mile to improve on something, whether it be purity or softness or tensile strength, the benefits can be shared and our learning curve continues. We are always looking for the next project, so if there is something we may be able to help improve in your mill, do get in touch.”