The prize for outstanding contribution goes to…
The world of showbiz likes to single out its superstars but for a market pulp producer it’s not quite so simple. The thousands of contributors to the performance, consistency and reliable delivery of the pulp we produce from sustainable family forestry, all deserve their moment in the spotlight.
So for our next marketing campaign, which is due to begin imminently, we instead pay tribute to all the possibilities that pulp contributes for a more circular, sustainable society. For the stand-out values and attributes which make us what, and who, we are. And a few brave souls from among the Södra community are fronting up the “….a tribute to” campaign to highlight these distinctive characteristics.
Our creatively crafted content, including informative and enlightening videos, is designed to set Södra in its context as a partner, innovator and facilitator of the green transition.
Without giving too much away, watch out for our multi-platform campaign because it’s coming your way soon.
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