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Choose sustainable fibre

A sustainable future requires everyday heroes and new ways of thinking. It can be as easy as actively choosing products from responsibly-managed forests. We also need to do what we can as an industry to communicate the sustainability benefits of our products to the end consumer.


Over one hundred million tonnes of textile fibres are produced globally each year, and only a fraction of them are ever recycled. Textile products must become part of the circular bioeconomy but, no one has ever been able to work out how. Until now.

The Journey

A sustainable future requires everyday heroes – and new ways of thinking. That´s why we took on the challenge of making the world´s most sustainable pulp.

Act of a hero

Our definition of a hero – anyone who consciously makes sustainable choices. Learn more about how you can be a hero by choosing products made from sustainable forestry.

Don't hesitate to contact us if you have any questions!
The Journey Episode 4 Product

Pulp+ is about more than just pulp

Through our Pulp+ service offering, customers are able to collaborate with us on joint marketing projects to add value to their business. Our Sustainable Södra story is something we can share and communicate further down the value chain together.  Read more to find out how!

Learn more about Pulp+


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