Food for thought: You’ll soon see why
We’ll soon be launching a campaign with a difference. Without revealing too much before we go live next month, let’s just say we decided actions speak louder than words when it comes to reaching further down the value chain. Here’s some food for thought that inspired us to walk the talk*:
- 74 percent of European consumers want to see fossil-based products replaced with bio-based.
- 77 percent consider environmental impact when they buy packaged products.
- 65 percent believe that Europe’s forests have shrunk in the last 10 years.
- 77 percent don’t know that carbon continues to be stored in a tree after felling.
*Source: Green Insights Europe 2024, an Opticom study of 10,000 European consumers commissioned by Skogsindustrierna
It’s time to work together to harness public support for a more circular future and to tell our story to a wider audience. Keep an eye on our social media channels from mid-November. #JustSaying.
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Subjects: Pulp
