You spoke, we listened
Södra Wood conducted a customer survey earlier this year and the feedback has been very valuable – a big “thank you” to all who took part. It makes it easier for us to serve you well.
“We are very pleased with the results of the customer survey, with feedback suggesting we are performing very well in many areas,” said Södra Wood Head of Communication, Jennie Åkesson. “But of course there are also areas where we need to improve. So we take everything on board and always seek to improve. The survey helps us to target our efforts most effectively.”
Key learnings included:
- Maintaining personal contact with our customers is crucial to our success. Our sales representatives and other employees who interact directly with customers are not only ambassadors for the Södra brand, but vital points of contact for feedback and exchange of information.
- Maximizing the consistency of our product is one of the best ways to serve our customers.
- Our newsletters and website are appreciated as key communication channels, but we recognize that there is room for improvement in both areas. While our website is currently undergoing updates, we also aim to enhance the distribution of our newsletters to reach our target audience.
- There is a strong opportunity to educate our customers on the benefits of sustainability and emphasize its importance.
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