Södra is the industry winner in the Sustainable Brand Index 2021
Södra is Sweden's most sustainable brand in the industry category "forest owners", this is shown by Europe's largest independent brand study on sustainability, the Sustainable Brand Index. On the list of sustainable brands in Sweden, we climb almost 50 positions from 81 to 35 compared to the previous year.
"It feels great and it's gratifying to receive this recognition for our hard work", says Kristina Altner, sustainability manager at Södra. "This study is proof that we are on the right path. We have high ambitions regarding sustainability and want to be part of the transition to a fossil-free society."
About Sustainable Brand Index
Sustainable Brand Index is Europe’s largest independent brand study focused on sustainability. Sustainable Brand Index measures and analyses how sustainability affects branding, communication and business development. With the help of more than 60 000 consumers and 1 000 decision-makers across 8 countries, the study measures and analyses over 1 400 brands across 34 industries on sustainability. Next to a yearly ranking and official report, Sustainable Brand Index provides tailored reports with brand-specific sustainability insights and strategic recommendations.
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Subjects: Sustainability, Pulp, About Södra, Timber
