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Global About Södra Organisation and management Group senior management

Group Senior Management

Group Senior Management consists of the President and CEO, business area presidents and staff directors and normally meets once a month. Financial, market and HR matters are recurring agenda items.

The quarterly meetings conduct in-depth reviews of mainly business area performance.

The CEO is responsible for the ongoing management in accordance with Board guidelines and instructions. 

Lotta Lyrå vd och koncernchef

Lotta Lyrå
President and CEO. Born 1975.

MBA, Stockholm School of Economics. Employed 2020. Member of Group management since 2020. Previous experience: McKinsey, senior positions at Södra and IKEA Group. Most recently President and CEO of Clas Ohlson.

Other assignments: Board member of the Swedish Forest Industries Federation.

Forest holding: 0 ha.
Total contributed capital in Södra: 0.

Peter Karlsson Ekonomi- och finansdirektör

Peter Karlsson
CFO. Born 1976.

MBA. Employed 2016. Member of Group management since 2019.

Previous experience: Various positions in Södra, including President of Södra Interiör, CFO Elajo Invest and senior financial positions in the manufacturing industry.

Other assignments: Chairman of Trivselhus AB, Board member of Virserums Sparbank.

Forest holding: 0 ha.
Total contributed capital in Södra: 0.

Caroline Leifson
Secretary and Executive Assistant. Born 1972.

Employed 2021. Member of Group management since 2021.

Previous experience: Many years of experience as an administrator and group manager at PwC. Formerly employed in the hotel industry, Nordic Choice Hotels.

Forest holding: 0 ha.
Total contributed capital in Södra: 0.

Olof Hansson Affärsområdeschef Södra Skog

Olof Hansson
President of the Södra Skog Business Area. Born 1975.

Economist and MSc in Forestry. Employed 2003. Member of Group management since 2017. Previous experience: Various positions at Södra, including Wood Supply Manager, Area Manager and Market Analyst.

Forest holding: 113 hectares of productive forest land.
Total contributed capital in Södra: SEK 378,257.

Magnus Björkman Affärsområdeschef Södra Cell

Magnus Björkman
President of Södra Cell Business Area. Born 1964.

MSc and MBA. Member of Group management since 2019.

Previous experience: Worked with issues related to liquid carton board deliveries at Tetra Pak International in Lund. Various production positions and CEO of StoraEnso Nymölla AB. Mill Manager at Södra Cell Mörrum and Marketing Manager at Södra Cell.

Forest holding: 0 ha.
Total contributed capital in Södra: 0.

Peter Jhaveri

Peter Jhaveri
President of the Södra Wood Business Area. Born 1964.

MSc Engineering Physics. Employed 2021. Member of Group management since 2021.

Previous experience: Multiple senior positions in within the Tetra Pak Group in Asia and Sweden, as well as Consumer Board business area president at BillerudKorsnäs.

Forest holding: 0 ha.
Total contributed capital in Södra: 0

Malin Nordin Strategichef

Malin Nordin
Chief Strategy Officer. Born 1976

Environmental and chemistry degree.
Employed 2021. Group management since 2021.

Previous experience: Various senior positions during 20 years within the Ikea Group, including global business development and the Ikea Group's circular focus and goals.

Forest holding: 0 ha

Total contributed capital in Södra: 0

Henrik Andersson

Henrik Andersson
Director of Members. Born 1969.

MSc in Forestry. Employed 2021. Member of Group management since 2021.

Previous experience: Sawmill manager and site manager, Kährs in Nybro. Business area manager for sawmills, components and furniture factories, IKEA Industry and most recently Division Manager Solid Wood, IKEA Industry.

Forest holding: 170 hectares of productive forest land.
Total contributed capital in Södra:
SEK 47,000.

 

 

Catrin Gustavsson Chef Innovation och Nya affärer

Catrin Gustavsson
Head of Innovation and New Business. Born 1970.

Doctor of Technology in Pulp Engineering, Royal Institute of Technology, Stockholm, MSc in Chemical Engineering, Chalmers University of Technology. Employed 2014. Member of Group management since 2017.

Previous experience: Includes process engineering manager at Södra Cell Värö, Head of Production at BillerudKorsnäs Gruvöns bruk, laboratory manager at Kvaerner Pulping and research engineer at Stora Enso.

Forest holding: 0 ha.
Total contributed capital in Södra: 0.

Mattias Johansson

Mattias Johansson
Chief Legal Officer and Director of Administration. Born 1972. 

Master of Laws, MBA and Master of Laws, London School of Economics and Political Science. Employed 2007. Group management since 2007.

Previous experience:Company lawyer at Saab AB, company lawyer at Södra and ABB Financial Services AB, law clerk at Västerås District Court.

Total contributed capital in Södra: 0

Stewen Nilsson

Stewen Nilsson
Chef Operational Excellence. Born 1966.

MBA from Stockholm School of Economics. Group management since 2021.

Previous experience: Various senior positions in Stora Enso, Baxter, Södra and in IKEA Group and most recently Productions Director Södra Wood.

Forest holding: 0 ha.
Total contributed capital in Södra: 0

Isabella Wärvik HR-direktör

Isabella Wärvik
HR Director. Born 1982.

Human resources specialist, HR degree with a focus on organisational psychology. Employed 2022. Member of Group management since 2022.

Previous experience: HR roles, mainly involving leadership and organisational development, with companies including HK Scan and Ballingslöv AB.

Forest holding: 0 ha.
Total contributed capital in Södra: 0.

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