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Group Senior Management

Group Senior Management consists of the President and CEO, business area presidents and staff directors and normally meets once a month. Financial, market and HR matters are recurring agenda items.

The quarterly meetings conduct in-depth reviews of mainly business area performance.

The CEO is responsible for the ongoing management in accordance with Board guidelines and instructions. 

Lotta Lyrå vd och koncernchef

Lotta Lyrå

President and CEO. Born 1975.

MBA, Stockholm School of Economics. Employed 2020. Member of Group management since 2020.

Previous experience: McKinsey, senior positions at Södra and IKEA Group. Most recently President and CEO of Clas Ohlson.

Other assignments: Chairman of the Swedish Forest Industries Federation. Board assignments at Kivra and Spendrups Bryggerier.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Magnus Örnberg ekonomi- och finansdirektör
Södras föreningsstämma 31 maj 2023 i Lund

Magnus Örnberg

CFO. 

Stockholm School ef Economics. Employed 2023. Member of Group management 2023.

Previous experience: CFO at SAS, Saab and ABB.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Caroline Leifson VD-assistent

Caroline Leifson

Executive Assistant och Office Manager. Born 1972.

Employed 2021. Member of Group management since 2021.

Previous experience: Many years of experience as an administrator and group manager at PwC. Formerly employed in the hotel industry, Nordic Choice Hotels.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Peter Karlsson affärsområdeschef Södra Skog

Peter Karlsson

President of Södra Skog business area. Born 1976.

Bachelor of Economics. Employed 2016. Member of Group management since 2019.

Previous experience: Various positions in Södra, including CFO, President of Södra Interiör, CFO Elajo Invest and senior financial positions in the manufacturing industry.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Catrin Gustavsson affärsområdeschef Södra Innovation

Catrin Gustavsson

President of Södra Cell business area. Born 1970.

Doctor of Technology in Pulp Engineering, Royal Institute of Technology, Stockholm, MSc in Chemical Engineering, Chalmers University of Technology. Employed 2014. Member of Group management since 2017.

Previous experience: Includes President of Södra Innovation business area, process engineering manager at Södra Cell Värö, Head of Production at BillerudKorsnäs Gruvöns bruk, laboratory manager at Kvaerner Pulping and research engineer at Stora Enso.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Marcus Åsgärde

President of Södra Wood business area. Born 1977.

Master of Science in Engineering from Chalmers University of Technology. MBA from the Stockholm School of Economics. Member of Group management since 2023. 

Previous experience: Many years in various roles and business areas within Södra, including Site Manager at Södra Cell Värö and Södra Wood Värö.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Johannes Bogren

Johannes Bogren

President of Södra Bioproducts business area. Born 1979.

PhD in Forest Industrial Chemical Engineering, Chalmers. Master of Science in Chemical Engineering, Chalmers. Employed in 2008. Member of Group management since 2024. 

Previous experience: Various positions within Södra Cell and Södra Innovation.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Andreas Berge

Andreas Berge

President of Södra Building Systems business area. Born 1975.

Master of Science in Engineering from LTH, Lund. Employed by Södra since 2022. Member of Group management since 2024.

Previous experience: Accenture and various positions within Kährs Group, most recently as CCO for the commercial segment.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Henric Brage

Henric Brage

President of Södra Innovation business area (interim). Born 1980.

Master of Science in Engineering from Chalmers University of Technology in Gothenburg. Employed in 2005. Member of Group management since 2024. 

Previous experience: Various senior positions during 15 years at Södra. Member of Södra's Research Foundation and member of IVL Swedish Environmental Research Institute.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Malin Nordin strategichef

Malin Nordin

Chief Strategy Officer. Born 1976

Environmental and chemistry degree.
Employed 2021. Group management since 2021.

Previous experience: Various senior positions during 20 years within the Ikea Group, including global business development and the Ikea Group's circular focus and goals.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Henrik Andersson Medlemschef

Henrik Andersson

Director of Members. Born 1969.

MSc in Forestry. Employed 2021. Member of Group management since 2021.

Previous experience: Sawmill manager and site manager, Kährs in Nybro. Business area manager for sawmills, components and furniture factories, IKEA Industry and most recently Division Manager Solid Wood, IKEA Industry.

Forest holding: 170 hectares of productive forest land

Total contributed capital in Södra: SEK 47,000

Mattias Johansson Chefsjurist och adminstrativ direktör

Mattias Johansson

Chief Legal Officer and Director of Administration. Born 1972. 

Master of Laws, MBA and Master of Laws, London School of Economics and Political Science. Employed 2007. Group management since 2007.

Previous experience: Company lawyer at Saab AB, company lawyer at Södra and ABB Financial Services AB, law clerk at Västerås District Court.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Stewen Nilsson chef operationell effektivitet

Stewen Nilsson

Operational Manager. Born 1966.

MBA from Stockholm School of Economics. Group management since 2021.

Previous experience: Various senior positions in Stora Enso, Baxter, Södra and in IKEA Group and most recently Manager of Operational Excellence at Södra.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0

Isabella Wärvik HR-direktör

Isabella Wärvik

HR Director. Born 1982.

Human resources specialist, HR degree with a focus on organisational psychology. Employed 2022. Member of Group management since 2022.

Previous experience: HR roles, mainly involving leadership and organisational development, with companies including HK Scan and Ballingslöv AB.

Forest holding: 0 hectares of productive forest land

Total contributed capital in Södra: SEK 0