Södra’s Group strategy involves creating profitable and sustainable growth in an ever-changing world. It will guide the work to maximise the value of the raw material from our members’ forests and to adopt a stronger position in the bio-economy. To further strengthen this work, a new strategy function is being formed within Södra and Malin Nordin has been recruited as Director of Strategy.
“I am really looking forward to Malin joining us at Södra. Malin’s experience of strategy development and change management is entirely right for our continued journey. I can see that, through Malin, we will gain several important perspectives,” said Södra’s CEO Lotta Lyrå.
20 years’ experience from IKEA
Malin has worked for 20 years in various positions at IKEA. For the past ten years, she has been involved in global business development. Her most recent assignment was to develop and implement the IKEA Group’s circular approach and goals. Malin will begin in her new position in June 2021.
“It is going to be incredibly stimulating and inspiring to work within the Södra family. The forest and its products will be even more important in the future than they are today. I find this exciting and I want to be involved in influencing that future,” said Malin Nordin, Södra’s new Director of Strategy.
In addition to pursuing work related to strategy development and business environment analysis, the strategically prioritised areas of sustainability, digitisation and communication are to placed under the Director of Strategy’s responsibility.