Södra Cell creates Paper Pulp and Bioproduct categories
Södra Cell International will be split into two product categories – Paper Pulp and Bioproducts - to strengthen Södra’s market position as a first-class supplier of paper pulp, while increasing the underlying earnings potential of new products. The change will come into effect on 1 October.
Henrik Wettergren, currently the Interim President of Södra Cell International, will lead the paper pulp category named Södra Cell International.
“Henrik has many years of experience in paper pulp sales and has deep insight into the market and our customers,” said Magnus Björkman, President of the Södra Cell Business Area. “His strong business acumen and industry knowledge will be a great asset as we build on the strengths of our paper pulp business.” Henrik holds an Economics Degree specialised in marketing, and an MBA from the Stockholm School of Economics.
Johannes Bogren, currently the Technical Product Director, will lead Södra Cell Bioproducts. Bioproducts from Södra Cell’s pulp mills will be marketed and sold in this category, including dissolving pulp.
“Johannes is ideally placed for this role, having been involved throughout the development of dissolving pulp at Mörrum,” said Magnus Björkman. “Johannes is highly innovative and has taken Södra Cell’s customer collaborations for dissolving pulp to a whole new level.”
Johannes holds a PhD in Forest Products Chemical Engineering from the Chalmers University of Technology, and an Economics Degree from the Stockholm School of Economics.
Both Henrik Wettergren and Johannes Bogren will report to Magnus Björkman, and be included in Södra Cell’s management team.