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Our brands

Södra has two brands, each with a distinct role in how we present our offerings. Enriched by Södra is Södras´s offer to help brands tell a clearer, more trustworthy story: about materials from forests cared for by families, generation after generation, and how innovation creates everyday products you can trust. OnceMore® is Södra’s brand for bringing textile waste back into the fibre value chain — at industrial scale, together with the textile industry.

Enriched by Södra – supporting products from within

Visibility matters, even when materials are not seen. Enriched by Södra is used when Södra’s materials form part of other companies’ products and solutions, helping make origin and value clear without stepping in front of the customer brand.


It allows customers and partners to communicate the values shaping their products from the inside out: long‑term responsibility, clear origin and thoughtful material choices. Their brand remains in focus, supported by transparent material communication.


Ingredient branding is ultimately about trust. By clarifying roles in the value chain, it provides a shared and credible way to communicate the value of materials used in everyday products.

More about Enriched by Södra

What’s inside matters.

Enriched by Södra brings forward the value of responsible materials, making origin and impact visible where it counts - within the products themselves.

Enriched by Södra is Södra’s ingredient brand, used when our materials are part of other companies’ products and solutions rather than meeting the end customer directly. It complements the Södra brand by clarifying material origin and value when Södra supports an offering from within.

With Enriched by Södra, customers and partners can highlight the values that shape their products from the inside out-long‑term responsibility, clear origin and thoughtful material choices. It offers a way to make these values visible, while letting their own brand lead the conversation.

Ingredient branding is about building trust through transparency. It helps clarify roles in the value chain and provides a shared, credible way of communicating the origin and value of the materials that form an essential part of many everyday products.

 

 

OnceMore

OnceMore® – recycled textile, from origin to product

A brand driving new value chains for textile waste

OnceMore® is Södra’s brand dedicated to enabling new uses for textile waste within the man‑made cellulosic fibre value chain.

Launched by Södra in 2019, OnceMore® brings together Södra’s long experience in dissolving pulp with a clear ambition: to make textile waste usable again at industrial scale. Through OnceMore®, Södra develops and advances a process that combines recovered cotton from textile waste with wood‑based cellulose from responsibly managed Swedish forests. As a brand, OnceMore® represents Södra’s commitment to exploring new value chains beyond traditional forest‑based products - in close collaboration with partners across the textile industry.