Your privacy is important to us
At Södra, we are committed to protecting your privacy. We process personal data responsibly and securely, in accordance with applicable data protection legislation.
This privacy policy describes how we collect, use, store and protect personal data when you visit our websites, use our digital services or contact us.
This policy is supplemented by our cookie policy, which describes how we use cookies and similar technologies on our websites.
Personal data controller
Södra Skogsägarna ekonomisk förening, company registration number 729500-3789, is the personal data controller for the processing of personal data within the Group and on this website.
Postal address
Södra Skogsägarna ekonomisk förening
351 89 Växjö
Sweden
351 89 Växjö
Sweden
Email: info@sodra.com
If you have any questions about how we process personal data, please contact us.
What personal data do we process?
We only process personal data that is relevant to the purpose for which it was collected.
Examples of personal data that may be processed include:
- name
- contact details
- membership details
- property details
- customer and case information
- information you provide in forms
- information sent to us by email
- information about how our digital services are used
- information collected through cookies and similar technologies where you have consented to this
Why do we process personal data?
We process personal data to:
- administer memberships and customer relationships
- manage enquiries and cases
- provide our services
- communicate with members and customers
- comply with legal obligations
- develop and improve our products, services and digital channels
- measure and monitor the use of our websites
- carry out marketing where there is a lawful basis for doing so
Lawful basis for processing
We process personal data where there is a lawful basis under the General Data Protection Regulation (GDPR).
Depending on the circumstances, processing may be based on:
Contract
Where processing is necessary to perform a contract or to take steps before entering into a contract with you.
Legal obligation
Where we are required by law to process certain information.
Legitimate interests
Where we have a legitimate need to process information, for example to improve our services or maintain security.
Consent
Where the law requires active consent, for example for certain types of cookies and digital marketing.
Where processing is based on consent, you may withdraw your consent at any time.
How long do we retain personal data?
We retain personal data only for as long as necessary for the purpose for which it was collected, or for as long as we are legally required to retain it.
When the information is no longer required, it is securely deleted or anonymised.
Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
Do we share personal data with others?
In some cases, we may share personal data with suppliers or business partners that help us provide our services.
Where external suppliers process personal data on our behalf, they do so under data processing agreements and in accordance with our instructions.
We do not sell personal data to third parties.
International transfers
Some of our suppliers may process personal data outside the EU/EEA.
Where such transfers take place, we ensure that they comply with applicable data protection legislation and that appropriate safeguards are in place.
For more information about any transfers relating to cookies, please refer to our cookie policy.
Cookies and similar technologies
We use cookies and similar technologies to:
- ensure that the website works
- improve the user experience
- analyse use of the website
- develop our digital services
- measure the effectiveness of communications and marketing
Some cookies are necessary for the website to function. For all other cookies, we obtain your consent before they are used.
More information is available in our cookie policy.
How do we protect your personal data?
We use technical and organisational security measures to protect personal data against:
- unauthorised access
- loss
- alteration
- disclosure
- destruction
Despite extensive security measures, no transmission of information over the internet can be guaranteed to be completely secure.
Links to other websites
Our websites may contain links to external websites.
Södra is not responsible for the content of external websites or for how they process personal data. We recommend that you read the privacy policy of each website.
Social media
If you choose to communicate with us through social media, personal data may also be processed by the platform used.
The processing is then subject to both Södra’s terms and privacy policy and those of the relevant platform.
Your rights
You have several rights under data protection legislation.
Right to information
You have the right to receive information about how we process your personal data.
Right of access
You may request a copy of the personal data we process about you.
Right to rectification
You may request that inaccurate or incomplete information be corrected.
Right to erasure
Under certain circumstances, you may request that information be erased.
Right to restriction of processing
You may request that processing be restricted in certain circumstances.
Right to data portability
You may request that certain personal data be provided to you in a structured format.
Right to object
You have the right to object to certain processing of personal data.
Right to withdraw consent
Where processing is based on consent, you may withdraw your consent at any time.
Right to lodge a complaint
If you believe that we are processing your personal data incorrectly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
Changes to this policy
We may update this privacy policy as our services develop or when legislation and regulatory requirements change.
The latest version is always published on this page.
Last updated: 19 October 2026
