10 APR 2024
Bioproducts: The results are in
We have regarded regular customer surveys as a useful tool for some 20 years when it comes to pulp. Now, having conducted our first in-depth survey of our growing solid bioproducts customer base, together with third-party market research company, Opticom, we were delighted with the feedback.
Hannah Stenberg, Customer Experience Manager, explains: “Ensuring that we make the absolute most of our forest resources is an essential part of Södra’s strategy. The more we invest in R&D and innovation, the more we see the potential of forest bioproducts to help create a more sustainable future. The survey results show that we are on the right track.
“It is clear that we’ve built up a loyal customer base and that we are closely associated with sustainability. The survey concentrated on customers within Sweden and Finland, primarily in district heating, wood pellets and solid fuels.