Skip to main content

What do the consumers know about Swedish forestry?

If consumers are well informed and understand where their everyday products come from, our hope is that they will make more climate-smart choices. But how much do they know? We spent a day at one of London’s busiest train stations, Waterloo, interviewing consumers from all walks of life to find out what they think about sustainability and Swedish forestry.

Tissue from family forestry 
Waterloo station, London

Sustainability and purchasing decisions

How informed are the british when it comes to the sustainability aspects of everyday products and their packaging? To what extent do they consider the climate impact, origin and manufacturing of a product before buying?

Sweden and family forestry

Responsibly- managed forests are a Swedish tradition- and at Södra, they´re the foundation for everything we do. We asked British consumers to estimate how much of Sweden´s land area is covered by forest, and to guess how many trees are replanted by Södra´s 52,000 family foresters. How far off were they?

Paper pulp and a fossil-free future

We can only create a sustainable society if we slash our use of finite resources such as oil. Are British consumers aware that paper pulp is a renewable material? Is the green transition important to them?

Frequently questions about family forestry from Södra

Contact us

Our knowledgeable managers will help you find the right solution for your needs. Get in touch and discover how we can make a difference.

Didn't find what you were looking for?

Use the search bar in the top menu or go to our contact page to find the right contact person.