"With Pinewood, OnceMore® enters the outdoor category – a natural step for a material born in the Swedish forest. There’s a strong connection between Pinewood’s heritage and Södra’s values, making this collaboration both relevant and long-term,”
Madeleine Bernhard, Business Development Manager at OnceMore®
About Pinewood
A family-owned company from Småland, rooted in the forest and shaped by adventure. Since 1996, we have been creating clothing and gear for those who love to hike, hunt, fish, and simply enjoy the outdoors – preferably in the company of four-legged friends. For them, it's all about helping more people embrace an active life and feel good in nature.
Their heart beats in Värnamo, where the forest is just outside the door, and inspiration never runs dry. Every garment is sketched, tested, and refined with persistence, curiosity, and a good dose of Småland ingenuity. They do things properly – so they last.
They believe in simplicity, honesty, and thinking long-term – because making good choices should be as natural as breathing in fresh forest air. From carefully selected materials to smarter production methods, we ensure that every step forward is taken with respect for nature. A bit like always packing extra socks for a hike – it's about being prepared, thinking ahead, and making sure what we leave behind is something to be proud of.
Outdoor wear
When Pinewood set out to create two new styles, they chose a material that speaks their language: OnceMore®. Rooted in Småland, shaped by nature, and built for life outdoors – this is how our collaboration began.
Can you tell us a bit more about the two new styles you have created based on OnceMore®?
We’ve introduced the Finnveden Forest Flannel Shirt and T-shirt – two everyday essentials crafted with a mix of recycled textiles and Swedish forest fibres. Soft, comfortable, and made to last. Built for forest life.
How do you think that OnceMore® preforms in outdoor clothing?
It’s a great match. OnceMore® is tough enough for the wild, yet soft enough for everyday wear. It stays true to our roots, both in feel and function.
Why did you decide to work with OnceMore®?
Our roots are deep in the Swedish forest – in the heart of Småland – where resourcefulness and respect for nature have shaped everything we do. OnceMore® shares that same spirit. Born from sustainably managed Swedish forests and recycled textile fibres, it’s a material that speaks our language. This collaboration isn’t just smart. It’s natural. From forest to forest. Together we turn a Swedish raw material into future-ready outdoor gear – responsibly and locally.
Contact us
Would you like more information about OnceMore®? Do you have questions about our process or how to obtain fabrics based on OnceMore®? Click through to our form, fill it out and submit it. Someone from our team will contact you shortly.