Brand Collaborations
Throughout the year, we’ve strengthened partnerships, launched new collaborations, and taken bold steps toward shaping the future of textiles.
Selected – Twice this year, in January and August, we joined the fashion conversation at Copenhagen Fashion Week. January marked our debut as a sponsor, celebrating Selected’s Spring 25 capsule collection made with OnceMore®. The range included shirts, jersey, knits, and tailoring – showcasing how effortlessly our fibers blend into contemporary design. Later in the year, Selected introduced new Fall 2025 looks, continuing to combine style with responsibility and reinforcing our shared commitment to innovation.
AVAVAV – Known for its avant-garde approach, AVAVAV partnered with OnceMore® to create bold designs for SS26. Together with our OnceMore® Together partner New Focus Textiles, we developed innovative fabrics that appeared in AVAVAV’s collection – including the brand’s iconic cutout ribcage shirt.
FEBEN – Our collaboration with FEBEN continued to push creative boundaries with the Mini Twist, a signature piece made entirely from OnceMore® fibers. The Mini Twist expands in water into a classic twist, a hallmark of FEBEN’s design language. Our partnership began in 2024 when FEBEN showcased four OnceMore® pieces at London Fashion Week in her SS25 collection. Through this collaboration, we aim to inspire new ways of using viscose and recycled materials. The Mini Twist is now available for purchase through FEBEN’s website, and the partnership was featured in WWD in May – read the article https://wwd.com/sustainability/materials/feben-mini-twist-finds-pulp-friction-with-oncemore-1237822032/.
Pinewood – A family-owned outdoor brand from Småland, Pinewood joined the OnceMore® journey this year. Known for creating gear for hiking, hunting, and fishing since 1996, Pinewood launched two new styles – a flannel shirt and a t-shirt – crafted with OnceMore® fibers. This partnership is rooted in shared values: respect for nature and a commitment to resourcefulness.
Industry Engagement
This year, we didn’t just show up – we spoke up. From Milan to London, Lisbon to Paris, we’ve been part of conversations shaping the future of textiles:
- Première Vision – Twice this year, we joined the Smart Creation section to showcase innovative fabrics and share insights on material transformation.
- Textile Exchange Conference, Lisbon – Booth 39 became a hub for bold ideas. We hosted speed-dating sessions with Canopy, introduced our upcoming TreeToTextile field trip, and showcased garments from our AVAVAV collaboration. In panel discussions, we explored what’s missing to scale textile recycling – and the answer was clear: real demand.
- Challenge the Fabric, Milan – Our panel “The Journey from Pulp to Garment” brought together key players across the value chain to discuss integrating new materials into established systems.
- Future Fabrics Expo, London – We joined the conversation on traceability and authenticity in a post-Green Claims Directive landscape, sharing how transparency starts at the raw material level.
- Circular Textile Foundation Workshop – Advocated for designing with recyclability in mind, reinforcing that today’s design choices create tomorrow’s feedstock.
Value Chain Visits & New Partnerships
Twice this year, we opened our doors to partners, taking them from the Swedish forest to our Mörrum mill to experience the journey from raw material to finished product. These visits continue to be a cornerstone of our belief that collaboration across the entire value chain is key to progress.
Our collaboration with Canopy, a global non-profit working to protect Ancient and Endangered Forests, is accelerating Next Gen MMCF development and exploring new ways to reduce reliance on virgin raw materials.
Looking Ahead to 2026
Expect more collaborations, more innovation, and more opportunities to connect. And if you’re curious about Swedish innovation, join us for the TreeToTextile field trip in May.
Thank you for being part of the OnceMore® journey – together, we’re shaping a better textile future.
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