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Great Britain About Södra Organisation and management Group senior management

Group Senior Management

Group Senior Management consists of the President and CEO, business area presidents and staff directors and normally meets once a month. Financial, market and HR matters are recurring agenda items.

The quarterly meetings conduct in-depth reviews of mainly business area performance.

The CEO is responsible for the ongoing management in accordance with Board guidelines and instructions. 

Lotta Lyrå vd och koncernchef

Lotta Lyrå

President and CEO. Born 1975.

MBA, Stockholm School of Economics. Employed 2020. Member of Group management since 2020. Previous experience: McKinsey, senior positions at Södra and IKEA Group. Most recently President and CEO of Clas Ohlson.

Other assignments: Board member of the Swedish Forest Industries Federation.

Forest holding: 0 ha
Total contributed capital in Södra: 0

Sara Cronholm tf finans- och ekonomidirektör

Sara Cronholm

Acting CFO. Born 1977.

Bachelor of Economics. Employed 2021. Member of Group management 2022.

Previous experience: Various leading positions at IKEA in finance, innovation and business development.

Forest holding: 0 ha
Total contributed capital in Södra: 0

Caroline Leifson VD-assistent

Caroline Leifson

Secretary and Executive Assistant. Born 1972.

Employed 2021. Member of Group management since 2021.

Previous experience: Many years of experience as an administrator and group manager at PwC. Formerly employed in the hotel industry, Nordic Choice Hotels.

Forest holding: 0 ha
Total contributed capital in Södra: 0

Peter Karlsson affärsområdeschef Södra Skog

Peter Karlsson

CFO. Born 1976.

MBA. Employed 2016. Member of Group management since 2019.

Previous experience: Various positions in Södra, including CFO, President of Södra Interiör, CFO Elajo Invest and senior financial positions in the manufacturing industry.

Other assignments: Chairman of Trivselhus AB, Board member of Virserums Sparbank.

Forest holding: 0 ha
Total contributed capital in Södra: 0

Magnus Björkman affärsområdeschef Södra Cell

Magnus Björkman

President of Södra Cell Business Area. Born 1964.

MSc and MBA. Member of Group management since 2019.

Previous experience: Worked with issues related to liquid carton board deliveries at Tetra Pak International in Lund. Various production positions and CEO of StoraEnso Nymölla AB. Mill Manager at Södra Cell Mörrum and Marketing Manager at Södra Cell.

Forest holding: 0 ha
Total contributed capital in Södra: 0

Peter Jhaveri affärsområdeschef Södra Wood

Peter Jhaveri

President of the Södra Wood Business Area. Born 1964.

MSc Engineering Physics. Employed 2021. Member of Group management since 2021.

Previous experience: Multiple senior positions in within the Tetra Pak Group in Asia and Sweden, as well as Consumer Board business area president at BillerudKorsnäs.

Forest holding: 0 ha
Total contributed capital in Södra: 0

Malin Nordin strategichef

Malin Nordin

Chief Strategy Officer. Born 1976

Environmental and chemistry degree.
Employed 2021. Group management since 2021.

Previous experience: Various senior positions during 20 years within the Ikea Group, including global business development and the Ikea Group's circular focus and goals.

Forest holding: 0 ha

Total contributed capital in Södra: 0

Henrik Andersson Medlemschef

Henrik Andersson

Director of Members. Born 1969.

MSc in Forestry. Employed 2021. Member of Group management since 2021.

Previous experience: Sawmill manager and site manager, Kährs in Nybro. Business area manager for sawmills, components and furniture factories, IKEA Industry and most recently Division Manager Solid Wood, IKEA Industry.

Forest holding: 170 hectares of productive forest land.
Total contributed capital in Södra:
SEK 47,000.

 

 

Catrin Gustavsson affärsområdeschef Södra Innovation

Catrin Gustavsson

Head of Innovation and New Business. Born 1970.

Doctor of Technology in Pulp Engineering, Royal Institute of Technology, Stockholm, MSc in Chemical Engineering, Chalmers University of Technology. Employed 2014. Member of Group management since 2017.

Previous experience: Includes process engineering manager at Södra Cell Värö, Head of Production at BillerudKorsnäs Gruvöns bruk, laboratory manager at Kvaerner Pulping and research engineer at Stora Enso.

Forest holding: 0 ha
Total contributed capital in Södra: 0

Mattias Johansson Chefsjurist och adminstrativ direktör

Mattias Johansson

Chief Legal Officer and Director of Administration. Born 1972. 

Master of Laws, MBA and Master of Laws, London School of Economics and Political Science. Employed 2007. Group management since 2007.

Previous experience: Company lawyer at Saab AB, company lawyer at Södra and ABB Financial Services AB, law clerk at Västerås District Court.

Forest holding: 0 ha
Total contributed capital in Södra: 0

Stewen Nilsson chef operationell effektivitet

Stewen Nilsson

Chef Operational Excellence. Born 1966.

MBA from Stockholm School of Economics. Group management since 2021.

Previous experience: Various senior positions in Stora Enso, Baxter, Södra and in IKEA Group and most recently Productions Director Södra Wood.

Forest holding: 0 ha.
Total contributed capital in Södra: 0

Isabella Wärvik HR-direktör

Isabella Wärvik

HR Director. Born 1982.

Human resources specialist, HR degree with a focus on organisational psychology. Employed 2022. Member of Group management since 2022.

Previous experience: HR roles, mainly involving leadership and organisational development, with companies including HK Scan and Ballingslöv AB.

Forest holding: 0 ha
Total contributed capital in Södra: 0

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