Group targets and strategy

Södra serves as the bridge between forest estates and consumers, where we are always striving to maximise the value of forests and the customer benefits we create. The raw material is sourced from our members’ forests, often owned by the same family for generations, and transformed into essential and sustainable products through our industrial operations. Our strategy focuses on connecting forest owners with customers and consumers across five key areas – from one family to another.

Kampanj The Journey medlem Ulrika Olin och Lisa Ericson

Screenshot from The Journey film with members Ulrika Olin and Lisa Ericson.

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