Sponsorship bringing Södra closer to the community
At Södra, we see sponsorship as a way to deepen our role as a responsible and engaged social actor across diverse communities. Through our sponsorships, we aim to:
- Strengthen Södra’s presence and commitment as a trusted social partner within broad societal groups.
- Support the marketing of Södra’s services, products, and employer brand.
- Create added value for the group and increase benefits for Södra’s owners and members.
- Provide opportunities for meaningful activities and meetings where we can connect with key stakeholders.
- Enhance Södra’s local presence wherever we operate.
What We Sponsor
All sponsorships align with Södra’s core values of creating lasting value and building strong, long-term relationships. We approach every partnership with a forward-thinking mindset, ensuring collaborations bring mutual benefits and deepen connections.
Our sponsorship focus primarily includes organizations and recurring events that:
- Projects and collaborations for social responsibility with connections to Södra's operations.
- Engage broad community activities with a special emphasis on children and youth, where equality, diversity, gender balance, and inclusion are central—such as in sports and cultural initiatives.
- Support projects that preserve the cultural heritage of Småland or relate closely to Södra’s local operations.
- Raise public awareness about forestry and the forest industry.
- Prioritize youth-focused activities that encourage diversity.
- Are geographically located within Södra’s operational area in Götaland.
What Södra Does Not Sponsor:
To stay true to our values and principles, Södra does not sponsor:
- Organisations or events with religious or political affiliations.
- Groups or activities that conflict with Södra’s policies and values, or those sponsored by brands with opposing views.
- Individual persons.
Decision-Making for Sponsorships
Local sponsorships—covering regional and community projects—are decided by our local teams. National and nationwide projects are handled centrally.
Please note: We receive many requests and cannot respond to all, but we will reach out to those that are relevant to us.