Group Senior Management normally meets once a month. Financial, market, and HR matters are recurring items on the agenda. The quarterly meetings include in-depth reviews, primarily focusing on business area performance. The CEO is responsible for the day-to-day management in accordance with the guidelines and instructions set by the Board.
Group Senior Management
Group Senior Management consists of the President and CEO, business area presidents and staff directors .
Lotta Lyrå
President and CEO. Born 1975. MBA, Stockholm School of Economics. Employed 2020. Member of Group management since 2020. Previous experience: McKinsey, senior positions at Södra and IKEA Group. Most recently President and CEO of Clas Ohlson. Other assignments: Chairman of the Swedish Forest Industries Federation. Board assignments at Kivra and Spendrups Bryggerier. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Henrik Andersson
Member and Strategy Manager (CSO). Born 1969. MSc in Forestry. Employed 2021. Member of Group management since 2021. Previous experience: Sawmill manager and site manager, Kährs in Nybro. Business area manager for sawmills, components and furniture factories, IKEA Industry and most recently Division Manager Solid Wood, IKEA Industry. Forest holding: 170 hectares of productive forest land Total contributed capital in Södra: SEK 47,000
Andreas Berge
President of Södra Building Systems business area. Born 1975. Master of Science in Engineering from LTH, Lund. Employed by Södra since 2022. Member of Group management since 2024. Previous experience: Accenture and various positions within Kährs Group, most recently as CCO for the commercial segment. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Johannes Bogren
President of Södra Bioproducts business area. Born 1979. PhD in Forest Industrial Chemical Engineering, Chalmers. Master of Science in Chemical Engineering, Chalmers. Employed in 2008. Member of Group management since 2024. Previous experience: Various positions within Södra Cell and Södra Innovation. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Emil Dahlin
IT and Digitalization Manager (CDIO). Systems Engineer, IHM Master in Management, MBA studies, Heriot-Watt University. Employed in 2025. Member of Group Management since 2025. Previous experiences: CIO Bravida Group, CIO Svevia, and leading positions at PostNord, Norsk Hydro, and Unilever. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Catrin Gustavsson
President of Södra Cell business area. Born 1970. Doctor of Technology in Pulp Engineering, Royal Institute of Technology, Stockholm, MSc in Chemical Engineering, Chalmers University of Technology. Employed 2014. Member of Group management since 2017. Previous experience: Includes President of Södra Innovation business area, process engineering manager at Södra Cell Värö, Head of Production at BillerudKorsnäs Gruvöns bruk, laboratory manager at Kvaerner Pulping and research engineer at Stora Enso. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Peter Karlsson
President of Södra Skog business area. Born 1976. Bachelor of Economics. Employed 2016. Member of Group management since 2019. Previous experience: Various positions in Södra, including CFO, President of Södra Interiör, CFO Elajo Invest and senior financial positions in the manufacturing industry. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Caroline Leifson
Executive Assistant och Office Manager. Born 1972. Employed 2021. Member of Group management since 2021. Previous experience: Many years of experience as an administrator and group manager at PwC. Formerly employed in the hotel industry, Nordic Choice Hotels. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Isabella Wärvik
Business Support Manager (CBSO). Born 1982. Human resources specialist, HR degree with a focus on organisational psychology. Employed 2022. Member of Group management since 2022. Previous experience: HR Director at Södra. HR roles, mainly involving leadership and organisational development, with companies including HK Scan and Ballingslöv AB. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Marcus Åsgärde
President of Södra Wood business area. Born 1977. Master of Science in Engineering from Chalmers University of Technology. MBA from the Stockholm School of Economics. Member of Group management since 2023. Previous experience: Many years in various roles and business areas within Södra, including Site Manager at Södra Cell Värö and Södra Wood Värö. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
Magnus Örnberg
CFO. Stockholm School ef Economics. Employed 2023. Member of Group management 2023. Previous experience: CFO at SAS, Saab and ABB. Forest holding: 0 hectares of productive forest land Total contributed capital in Södra: SEK 0
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