From one family to another
Södra serves as the bridge between forest estates and consumers, where we are always striving to maximise the value of forests and the customer benefits we create.
That is how members and employees refine and renew family forestry together, over and over again. Via our financial model, the Södra Model, every estate shares the added value we create in Södra, and our cooperative form of ownership ensures a unique commitment and long-term approach. Our business model is unique and the starting point for our strategy.
Five key areas
We call our group-wide strategy ʻFrom one family to another.ʼ The name comes from Södraʼs role as the bridge between family forestry and families in the community. The raw material is delivered from membersʼ forests, which have often been in the family for generations, and converted into essential and sustainable products via our mills. The products fill important functions in everyday family life – from the coffee filter in the morning, to climate-smart buildings with timber frames.
The strategy has a framework of five key areas that will remain relevant over time. In each of the five key areas, there are strategic areas that provide a more in-depth view and that may also change. The framework creates simplicity, clarity and a sense of pride in the shift's we need to make. It also places a clear focus on members and customers.
People and culture at the centre
The focus of both the framework and our business is people and culture. Our values are central and guide how we act, which is also why people and culture are the key elements of our strategic framework. We put safety first, apply value-driven leadership, act democratically and benefit from the added value of digitalisation.
Strengthened family forestry and profitability for forest estates
Members and owners are our natural starting point. In this area, we will strive together to strengthen forest ownership and the profitability of forest estates by improving our offerings, services and meetings, and increasing opportunities for knowledge and learning.
Leading offer for our customers and consumers
We will deliver a strong and leading offer for our customers and consumers. We therefore need to continuously evaluate and renew our product portfolio and develop new products, find new applications for existing products and solve our customersʼ problems.
Optimised value chain from forest owner to customer and consumer
Our value chain forms the bridge between members and customers and this is where raw material, knowledge, services and data flow. We will improve our processes and quality control tools, use data-driven decision making to streamline all flows, and increase our value chain competitiveness.
Sustainable use of the forest and earth’s resources
The final key area deals with how we are taking care of our planet. We will contribute to the transition to a climate-neutral economy and ensure that membersʼ forests can also be used by generations to come. We will always take responsibility for the climate transition, biodiversity, the adaptation of forest management to climate change and being a force to be reckoned with in business policy.
Related links
Didn't find what you were looking for?
Use the search bar in the top menu or go to our contact page to find the right contact person.