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Ireland About Södra Organisation and management Group senior management

Group Senior Management

Group Senior Management consists of the President and CEO, business area presidents and staff directors and normally meets once a month. Financial, market and HR matters are recurring agenda items.

The quarterly meetings conduct in-depth reviews of mainly business area performance.

The CEO is responsible for the ongoing management in accordance with Board guidelines and instructions. 

Lotta Lyrå

President and CEO. Born 1975.

MBA from Stockholm School of Economics. Employed 2020. Group management since 2020.

Previous experience: McKinsey, various senior positions at Södra, IKEA Group and most recently President and CEO of Clas Ohlson.

Other assignments: Member of the Confederation of Swedish Enterprise and the Forest Industries.

Peter Karlsson

CFO. Born 1976. 

MBA. Employed 2016. Group management since 2019.

Previous experience: CFO Elajo Invest and senior financial positions in manufacturing industry.

Other assignments: Board Member Virserums Sparbank

Total contributed capital in Södra: 0

Anica Kabbenäs

Secretary and Executive Assistant. Born 1956.

Employed 1972.

Olof Hansson

President of the Södra Skog Business Area. Born 1975. Economist and MSc in Forestry. Employed 2003. Group management since 2017.

Previous experience: Various positions at Södra, including Wood Supply Manager, Area Manager and Market Analyst.

Total contributed capital in Södra: SEK 290,843

Magnus Björkman

President of Södra Cell business area. Born 1964.

Master of Science in Engineering and MBA.

Previous experience: Procurement of board for liquid packaging at Tetra Pak International in Lund. Production manager and CEO at StoraEnso Nymölla AB. Mill manager at Södra Cell Mörrum and Market Director for Södra Cell.

Total contributed capital in Södra: 0

Peter Jhaveri

Peter Jhaveri

President of the Södra Wood Business Area (interim). Born 1964.

MSc Engineering Physics. Part of Södra and Group management since 2021.

Previous experience: Multiple senior positions in within the Tetra Pak Group in Asia and Sweden, as well as Consumer Board business area president at BillerudKorsnäs.

Total contributed capital in Södra: 0


Cristian Brolin

Chief Digital Officer (CDO). Born 1976.

Datalog. Employed 2017. Member of Group management from 2019.

Previous experience: Various senior positions in IT, including CIO/CISO at Bossmedia AB and IST AB. Worked as head of global data centre operations at IGT and Lottomatica, stationed in Växjö, Stockholm, Rome and Montreal.

Other assignments: Board member of Vindro AB.

Total contributed capital in Södra: 0

Gustav Tibblin

Director of Members. Born 1958.

Master of Science in Forestry and MBA. Employed 1988. Group management since 2008.

Previous experience: Various positions in Södra at Svanö and the Forestry Research Institute of Sweden. Board member of SunPine AB and Statkraft Södra Vindkraft AB.

Total contributed capital in Södra: 0

Catrin Gustavsson

President of the Innovation business area. Born 1970.

Employed 2014. Member of Group management since 2017. Master of Science in Chemical Engineering from Chalmers University of Technology and PhD in Pulp Technology from the Royal Institute of Technology in Stockholm.

Previous experience: Processing Manager at Södra Cell Värö, Production Manager at BillerudKorsnäs Gruvöns mill, Laboratory Manager at Kvaerner Pulping and Research Engineer at Stora Enso.

Total contributed capital in Södra: 0

Christer Thörn

Christer Thörn

HR Director. Born 1966.

Officer with Major rank. Employed 2013. Group management since 2013.

Previous experience: HR Director at TetraPak and PartnerTech.

Total contributed capital in Södra: 0

Mattias Johansson

Mattias Johansson

Chief Legal Officer and Director of Administration. Born 1972. 

Master of Laws, MBA and Master of Laws, London School of Economics and Political Science. Employed 2007. Group management since 2007.

Previous experience: Company lawyer at Saab AB, company lawyer at Södra and ABB Financial Services AB, law clerk at Västerås District Court.

Total contributed capital in Södra: 0


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