2024 - Our fifth year of OnceMore®

Throughout the year, we've had numerous collaborations and announcements. Let's start with our new brand partnerships. We welcomed three more BESTSELLER brands to the OnceMore family: VILA, OBJECT, and SELECTED. Pieces from SELECTED will be in stores at the start of the new year, featuring both men's and women's looks, from suits to beautiful dresses.

Thanks to one of our fiber producers, Tangshan Sanyou, we announced earlier this year that OnceMore is now available in modal quality.

Another significant announcement was our partnership with one of our textile waste suppliers, Lounais-Suomen Jätehuolto Oy (LSJH). LSJH is a Finnish municipal waste management company focused on finding circular solutions for all household textile waste in Finland. Speaking of textile waste suppliers, another partner in this category is RESTER, also a Finnish company that works with sourcing and sorting textile waste. They recognized us as Innovator of the Year.

Our collaboration with Lindex is also evolving. Since starting in 2022, Lindex has produced over 1 million garments based on OnceMore®. In May, we announced a studio collection celebrating Swedish midsummer. The collection honors both brands' Swedish heritage with a contemporary, feminine edge, making a bold and sustainable fashion statement.

Our newest collaboration is with fashion designer Feben. Together, we've created a 100% OnceMore-based Mini Twist, Feben's signature look. During London Fashion Week, Feben also showcased five pieces made of OnceMore in her SS25 collection.

In collaboration with Scandinavian MIND, we produced a podcast series with five episodes. We invited some of our OnceMore friends to discuss topics close to our hearts, such as textile waste, textile recycling, introducing a new material in an organization, innovation, and upcoming regulations regarding recycled textiles.

We showcased at the Global Fashion Summit in Copenhagen, the Future Fabric Expo in both London and New York, and Challenge The Fabric (CTF) in Milan, where the fantastic designer ABRA competed with his design based on OnceMore® at the CTF Award 2024.

This year, we welcomed a new colleague to our team, Madeleine Bernhard, who has taken on the role of Business Development Manager. If you haven't had the chance to say hi to Madeleine yet, take some time to send her a note here: madeleine.bernhard@sodra.com.

In 2024, we celebrated OnceMore’s fifth year on the market, having launched on October 28, 2019. We celebrated throughout October! First, we invited people from the entire value chain to visit the Swedish forest at one of our members’ estates and gave a tour of the Mörrum mill where we produce OnceMore. Then, we launched our new supplier network: OnceMore Together, with our first five suppliers. This is a collective of innovative yarn and textile suppliers dedicated to transforming the textile industry. By joining the Supplier Hub, members commit to Södra’s Partner Assessment to maintain transparency in their value chain, ensuring all OnceMore fabrics contain at least 30% OnceMore fibers and adhere to ethical codes and sustainability targets aligned with global standards.

Finally, let us give you a little sneak peek into 2025:

• There will be exciting collaborations, both old and new. One teaser we can offer now is that our collaboration with designer Feben will continue and evolve.
• We will exhibit OnceMore in new places and forums, with Copenhagen Fashion Week being one new example for next year.
• Next year is the year everyone has talked about as the EU regulation year. This will be a big focus area for us, let’s go from talking to doing!

We wish you all a Merry Christmas and a happy new year!