
Jens Hallendorff
Head of Sales Paper Pulp Global
It starts with more than 50,000 Södra members, each one taking a deep and personal interest in their family forestry. The raw material from their forests is then transformed into pulp of every imaginable quality and for every possible purpose in our mills. Our customers take it from there, creating products that range from everyday items to innovative fossil-replacing solutions. And finally, the best bit: There is no end. A renewable raw material will always keep opening new doors to a better future. This page pays a well-deserved tribute to that.


We are committed to achieving net zero emissions by 2040, and the final products our customers create give us hope that a sustainable society is possible if we work together. From new packaging solutions to circular fashion and non-fossil-based hygiene products, we strive to balance sustainability with commercial economics. We believe that this approach leads to true sustainability for everyone involved, and we are proud to pay tribute to it.

Most innovation projects at Södra’s pulp mills come with a pragmatic motive, closely linked to manufacturing and optimization. By refining existing processes and turning market needs into new production lines, we make large investments in keeping our leading position.
Our recent projects include new bleaching methods that increase our customers’ choices of quality and shades, and an extra strong pulp made by carefully adjusting the recipe. To replace metal wires and make pulp bale handling easier and safer, we have launched Fibersafe, a paper strap that saves time and lowers the environmental impact.

Head of Sales Paper Pulp Global

Head of Business Development

Sales Director, Nordic countries

Sales Director, China and Indonesia

Sales Director, Germany and Austria

Sales Director, Non-European markets

Sales Director

Sales Director

Sales Director

Technical product manager, Tissue

Technical product manager, Specialty paper

Technical product manager, Printing paper, Board products
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