Lars Idermark, CEO at Södra

“Many people around the world are in need of help just now and we want to participate and support them where we can. This is in line with how we want to act as a company,” says CEO Lars Idermark.


By being on the ground in 190 countries before, during and after a disaster, we ensure that help comes quickly and efficiently and to places that few others can reach.

The money will always be used where it is most needed, such as for clean water, food, medicines, healthcare and shelter. It also gives people the opportunity to build up their lives again. Every year, we help millions of people to survive.

Examples of the emergency efforts where the Red Cross is currently helping out:

  • The battle for Mosul in Iraq has started. Nearly a million people could be forced to flee their homes. The Red Cross stands ready to help those that flee.
  • Over a million people have been affected by Hurricane Matthew and hundreds of thousands need emergency aid in the affected countries in the Caribbean and Central America. The most important task right now is to ensure that people have access to clean water and shelter. In Haiti alone, devastation is extreme and we are there to provide people with necessary help.
  • Life in Syria is becoming more violent but our volunteers are doing all they can to help. We are in place!
  • We have driven 10 trucks full of humanitarian emergency aid in Al-Waer outside Homs.
  • Prevention of yellow fever, measles and cholera in southern Africa. For instance, we carry out vaccination campaigns in Angola.
  • The Red Cross is still present in the areas affected by the earthquake in Italy. Other actions include supporting local authorities and providing affected people with psychological support as well as cooking food for them.
  • In Myanmar, in Burma, our first aid volunteers provide relief to those people affected by the earthquake.
  • Prevention of famine as a result of the drought in Eastern and Southern Africa. For example, we give out food and treat malnourished children in Ethiopia and Somalia.
  • Relief provision to the areas in Asia that have been affected by flooding. Above all, in Nepal, Bangladesh, India and North Korea.
  • Reducing the spread of the Zika virus in Brazil for example.
  • Saving lives in war and conflict zones in places such as Syria, Iraq and southern Sudan.

You too can make a difference