Our graphic identity is a set of design guidelines, and serves as a tool for employees who are working every day with Södra’s communication and marketing. The guidelines are also a tool for advertising agencies, printers and other partners. By following these instructions, you will be helping to create the image of a strong, cohesive Södra – One Södra.
We will now present some examples of how our graphic identity can be used to communicate with our members and customers. The following units describe how our graphic identity is – and can be – used effectively, and we present ideas and support for the development of new units.