“Anna Belfrage has been a competent and ambitious person and during her tenure as CFO, she has developed and improved Södra’s accounting, IT and purchasing activities in a professional manner,” said President and CEO Lars Idermark.
Peter Karlsson has been appointed new CFO as of 1 March 2019. His previous positions have included Business Controller for the Södra Group and Interim CFO, and he led Södra Wood through the changes to Södra’s involvement in the Interiör segment. Before joining Södra, Peter Karlsson built up many years of professional experience in companies such as IKEA.
“I am delighted that Peter Karlsson has accepted the position as CFO of Södra. Under his leadership, efforts to maintain a high level of quality will continue and be further developed,” said Lars Idermark.
Peter Karlsson will become a member of Group Senior Management.
A high-quality IT operation and the ambition to be a leading forest company in the field of digitisation will be crucial to the development of Södra’s business model. Therefore, it is only natural that this area becomes an independent and Group-wide service function and that its current manager Cristian Brolin becomes the CDO, and a member of Group Senior Management. He will assume his new role at the end of the year.
“Cristian Brolin has in-depth experience and knowledge of IT and digitisation in Sweden as well as internationally. This change will increase both the speed and focus of Södra’s development moving forward,” said President and CEO Lars Idermark.
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