Business vision and strategy

Business vision
Södra will promote the profitability of its members’ forest operations by:

• trading, developing and processing raw materials from forests
• developing and marketing processed forest products
• conducting an active industrial policy
• providing felling services and other forest services

Strategy
Södra’s strategy entails the following:

• Södra’s sales have an international focus
• Södra represents the interests of its members, both as owners and suppliers of raw materials
• A good understanding of customers’ needs, efficient industrial production, and forest management and production makes Södra competitive
• Södra carries out extensive productivity improvement work that is founded on its employees’ suggested improvements
• Energy is becoming an increasingly important element of operations in many of Södra’s business areas.